What’s the Difference Between Underwear and a Website?

Update: This article was originally written in 2010, but most still applies (including the unfortunate truth that Courtney Love is still making headlines and “The View” is still on the air). Since I have recently relocated and started work at another high-level web design firm, I thought it appropriate to reshare an old memory. The original link to this article post is here. I hope you all can enjoy this (and maybe even learn a deeper lesson) with me. Thanks!

With such an obviously sensationalistic title as that, I better quickly give you a reason not to hate me and send threatening letters to my boss. Though it may not seem like it, there is definitely a method to my madness. In my ever creative mind – which is a place that would make Stephen King an author for children’s books – I wanted to parley the importance of a website to your company’s credibility while at the same time not boring you to the point of squirting the toothpaste sitting in your medicine cabinet all over your face in an attempt to go blind. That’s where I came up with the question of the week, which is “What’s the difference between underwear and a website?” My answer – none at all. Allow me to explain why before reporting me to the FCC. There are four reasons that make a very easy comparison to what underwear does for you as opposed to a website.

1. Ratty or torn underwear can undermine your best outfit. Ok, so this actually happened to me within the last few weeks. I went to visit the doctor and needed an x-ray, which meant that I had to go into a private room, strip down to only my boxers, and put on a gown. The problem was that I had been wearing an old pair of torn up boxers and was embarrassed for someone to see me. When the technician came to get me, I had that gown tied as tightly as I could to make sure no one saw anything. Fear is never a fun way to live. The comparison to this is simple: if you look bad on your website, do you really think anyone is going to want to do business with you?

2. The right underwear provides foundation support that hides your flaws. If you have ever watched “The View” then we might need to have a different conversation, but they talk about ways for women to make themselves look as good as possible. This means, for most humans anyway, that we have to hide our flaws. If you have a big belly, what better way to hide it than a girdle? Although “Lethal Weapon 3” is the only example of a man wearing a girdle that I can think of, the theory holds true for both genders. One of the wonderful things a website can do for your company is make you appear bigger, stronger, and more capable by presenting yourself as well as possible. This of course can go too far – but those instances will be brought to light if your website shows you in a suit and tie and you are still in your robe when customers walk into your place of business.

3. The right underwear can provide the spark needed to capture your target’s interest. Alright guys, let’s be honest here – a girl who knows how to dress properly and “wear her clothes right” is usually going to win the battle of the sexes. The flash of a bra strap or stockings coyly shown goes a long way in winning a man’s attention. The creativity in the design of your website can accomplish the same thing – get people interested in you. Once they are interested, all you have to do is close the deal. Just make sure not to look your best and then forget to use mouthwash once they start talking to you.

4. The style of your underwear determines the style of your clothes. According to the fashion stylists of the world (motto: pain = style), a person’s choice of undergarments has a great deal to do with the outfit on top. Infomercial after infomercial discusses ways to “hide panty lines”, and no one except for Courtney Love would wear a normal bra with a backless dress. Thus, if you want to present yourself in a certain way, then you need to plan accordingly the underwear of the day. I saw an advertisement for a company that sells social media marketing options on the internet last month – and they didn’t have a website! It makes sense that if you want your customers to find you, you should probably have the right system set up for that to happen – don’t be caught reaching an audience that likes the internet with a phone book ad. I would definitely consider that a “web faux pas”. So, what’s the point? At least that was what my friends asked me when previewing this article. My answer – delayed slightly by a few glugs of Red Bull – was simple. Medicine tastes better when mixed with a spoonful of sugar. If a business wants to splash their information on the internet, all the power to them – but if they want to sell, then they better make it hot.

by Phil Stalnaker

Philip Stalnaker to Speak at Omaha Chamber Event

Originally posted at JM Web Designs.

Phil Stalnaker, vice president of marketing and sales at JM Web Designs, is the Omaha Chamber Academy’s keynote speaker Wednesday, March 24.

The event will be held at the Greater Omaha Chamber downtown office, 1301 Harney St., from 8 to 10 a.m.

Stalnaker will look at several tools marketers use to effectively meet their goals in the areas of Search Engine Optimization and Search Engine Marketing. He will help you discover how you can develop a solid online strategy to improve how your website is found by search engines.

Grow Nebraska Announces Phil Stalnaker as Speaker for MarketTech Conference

Originally posted at JM Web Designs.

GROW Nebraska has announced JM’s Vice President of Marketing and Sales, Phil Stalnaker, as a presenter for the 2010 MarkeTech Conference, scheduled for April 22 in Lincoln, Neb.,  from 8 am to 5 pm at the 27th Street Conference Center.

Stalnaker will be discussing Internet Profitability 101, drawing from his five plus years of Internet advertising experience. He will guide you through the beginning steps of representing your company and reaching your target audience through the medium of the internet. Learn how to show up well in search engines, where good places are to advertise online, and how to make sure that your web site will sell once potential customers arrive. You will learn the search engine requirements for high search rankings, understand where and how to advertise online (including the different types of online advertising) and learn what it takes to make sure your web site really works for you.

Stalnaker is excited about the opportunity to partner with GROW Nebraska and to educate Nebraska businesses on how to put a valuable resource to work for their company.

JM Web Designs’ Marketing Director Appointed President of Local BNI Chapter

Originally posted at JM Web Designs.

Phil Stalnaker was recently appointed as President of his local Business Networking International [BNI] Chapter, Network Connections.  Since joining the chapter in October of 2008, he has shown advanced leadership through superior performance, high commitment to attendance, and a marked desire to go above and beyond his expectations.

BNI is a member group with one member per industry allowed per chapter in order to eliminate competition.  This is a structured group with their focus on “Givers Gain”, which means that you are expected to give to all members in the group, which in turn means that you will receive from all members of the group.

“I am excited to take my turn as leader of such a great group of people.  Their commitment to each other and the group as a whole will make my tenure as President fun and rewarding.”  Phil has committed to a one year stint as President and will be evaluated on the number of members and quality of referrals passed back and forth.  Since serving as the chapter’s Educational Coordinator (he began that role in January of 2009), he feels that he has been allowed to step into the Presidency easily, with significant time to learn his responsibilities.

Omaha’s Best Dressed Nominee | Phil Stalnaker

Originally posted at JM Web Designs.

Though he is marketing director for JM Web Designs, Phil Stalnaker wears many hats.  His roles include networking, business development, human resources, marketing, and sales.  He believes this is only possible by having such a great team of people around him, not only at JM, but also around Omaha through the numerous networking groups with which he is involved.  He earned a Masters’ Degree in 2007 in Business Management and has been given leadership positions in the Omaha Chamber of Commerce, his BNI Chapter, and the Sarpy Chamber of Commerce.

When Phil is not out networking, he is spending time with his wife, Nita.  They got married in the summer of 2008 and are enjoying each day together.  He is also active in his church, Steadfast Bible Fellowship, and loves to travel – especially if it includes Atlanta Braves Baseball.

JM Web Designs’ Marketing Director Named to Sarpy Chamber of Commerce’s Marketing Committee

Originally posted at JM Web Designs.

Phil Stalnaker is honored to receive recognition from the Sarpy County Chamber of Commerce as the newest member of their marketing committee.  With over seven years of experience in the marketing field and a specialty in social networking strategies, he will bring a fresh set of ideas to the Chamber.

“This is an exciting opportunity to serve the Sarpy Chamber, as they have been an integral part of JM’s emergence as Omaha’s premier web design firm,” I said when asked about this appointment. I am excited to bring my wisdom and education to this new commitment and for JM’s influence to spread throughout the Omaha community.  This charge is something we take with honor and heavy responsibility.

Omaha Skyline Photo Makes it to National Magazine

Friends, I just wanted to share a photo of mine that made it all the way to Businessweek Magazine! Below is the text of the original email I was sent as notification. The image itself was part of a photo shoot I did in February with a friend of mine, Larry. There were ice chunks floating in the river below us. It was NASTY cold, but we persevered and ended up with some great shots.

Phil,
Wanted to share with you that one of your photos made into business week!
http://images.businessweek.com/ss/09/06/0611_cities_to_start_over/6.htm

Also, I wanted to see if you ever got paid for the last photo we purchased. I’m worried I forgot to turn the invoice in…I stumbled on the email when I was searching for your address.
________________________________________
Kim S
Manager – Communications, Graphic Design
Greater Omaha Chamber
(402) 978-7919
Fax: (402) 408-0367
OmahaChamber.org

Economy Booming for Make-up Artists

It’s no secret that the Dow Jones and NASDAQ have been hitting new highs lately. There are numerous reasons for this, such as the willingness for every American to continually pay higher prices so that they can fill their gas-guzzling, value depreciating, lemon-ed automobiles with combustible fuel. Of course, there are those who oppose the use of these fossil fuels because of the negative effect on the environment, i.e. global warming. Their viewpoint is that basically everything technological is causing invisible gases to rise up into the atmosphere and create a big hole in the ozone layer which basically means that the sunscreen manufacturers will enjoy profits not even the heads of Enron could have dreamt. Thankfully, the threat of global warming is now official; the committee for the Nobel Prize decided to award Al Gore the Nobel Peace Prize for his efforts to bring this potential tragedy into international spotlight. I think Vice President Gore won because he also invented the internet, causing a drop in international conflict due to readily available free porn all around the world.

Okay, maybe the free porn hasn’t yet put an end to all wars, but it has given countless wives good reasons not trust their husbands even when they are thousands of miles away in a desert where any woman that crosses their path is wearing more clothing than an average Eskimo. Yet this has not answered the big question of Gore’s future: will he decide to run for President? Common sense would say, “Didn’t he already lose once?” which is technically kind of the right answer. But, with the Nobel Prize behind him, his chances to win the popular vote might actually lead this time to the Presidency. Thus, I would like to offer a few helpful hints to anyone seeking a run at the Presidency (my nephew might even get a few votes this time around). The first trick it to make sure that you hold strong to the positions that you carry. Conservative author Ann Coulter does a very good job at staying true to her beliefs. In a recent New York Times article she was repeatedly questioned about her belief that Jews are inferior to Christians. Despite countless people calling her bigoted and a Neo-Nazi, she held strong and kept her opinions clear. “‘We just want Jews to be perfected,’ Ms. Coulter said, explaining why she thinks a Christian America would be ideal.” This comes from an article written in yesterday’s paper by Sarah Wheaton. Later she was asked if she meant for her comments to be offensive. “No. I’m sorry. It is not intended to be. I don’t think you should take it that way, but that is what Christians consider themselves: perfected Jews. We believe the Old Testament. As you know from the Old Testament, God was constantly getting fed up with humans for not being able to, you know, live up to all the laws. What Christians believe — this is just a statement of what the New Testament is.” Shouldn’t the next President be as unabashed and willing to say their mind no matter who they hurt as Ms. Coulter? I would consider that to be a truly refreshing trend in the Oval Office, and it would certainly make for interesting party discussions, especially the debates on where the U.S. is going to build their next prison camp. I vote for northern Indiana – then Notre Dame could throw their football coaches in their as well – we could kill two birds with one stone.

Maybe blatant offensive comments are not the best way to win a crowd; but I definitely know what will make anyone a Presidential front-runner: a proper make-up job. The current trend today is that you must always look your best, no matter if you are running for President, picking up your children from soccer practice, or smuggling cocaine into the United States. Believe it or not, looking your best is important to everyone, just consider the article from today’s Times, discussing the recent arrest of Sandra Ávila Beltrán, better known as the Queen of the Pacific. She has been a high level drug dealer all across Central America and is wanted for extradition to the U.S. for smuggling drugs into Florida, where cocaine has become the new flavor of menthol. “On Sept. 28, more than 30 Mexican federal agents swarmed into a diner where she was having coffee and arrested her. She coolly asked the agents to let her freshen her makeup before the police filmed her transfer to jail. On the videotape, she tosses her hair and smiles for the camera, strutting in tight jeans and spiked heels, on the arm of an agent.” Even notorious criminals can positively impact their reputation with the right look. Mrs. Clinton herself has even given credit to the beauty industry by publicly thanking her hair stylist for her new look and keeping her from making similar bad hair decisions like the ones she made in the past. I don’t think Mr. Gore’s hair has moved since 1990.

What can we learn from today’s headlines? How you look in public is much more important than what you say, and that still holds true if you host a radio show or write articles, because appearance is everything. That is why it is a completely tax-deductible expense for me to go to the ritziest hair salon in town; I have to look my best so my readers can fully enjoy my columns. Also, go out and support your local beautician; they may be overpriced and haven’t attended school since the second grade, but they know what’s best for you and your campaign. After all, we want to continue this economic spiral upward, so at least when the rest of the nation crashes, everyone will be looking their best; let’s just hope that it isn’t the sunscreen manufacturers that are going to push the free market past its breaking point. I’m not sure Mrs. Clinton would look so good as a piece of bacon.

Human Funniness Hormone

Recently, I reported on a ground-breaking story that had the potential to change the face of editorial pages around the globe. It concerned the invention of a new steroid; one that could make a non-humorous person the life of the party. This substance is referred to as HFH (Human Funniness Hormone) and is injected into the rear of the candidate. This injection would cause inhumane amounts of pain, often forcing the candidate to scream random phrases in an un-detectible dialect. Many highly-trained comedians (when I say “highly trained” I mean “largely intoxicated”) considered this panic-induced yell to be an immediate onslaught of Turrets’ Syndrome, rather than a humorous gesture. Thus voting members of the American Association of Silly Simians (AASS) have declared this steroid illegal and punishable by a five year banishment to Des Moines area comedy clubs. When Dave Barry, founding father of AASS, was asked to comment on the severity of the punishment, he offered only a short reply: “I think Des Moines is in Iowa, but I’ve never been on the Artic Continent, so I can’t tell you much about it.”

In an effort to inform readers of this controversy, I intended to write a thorough and well-researched article that would be regarded as the highest output of journalistic integrity that I’ve manufactured to date; so I went straight to the phones and called a few well known comedians for interviews about this controversy. First on the list was Jerry Seinfeld. When questioned about his alleged use of HFH, Mr. Seinfeld replied curtly: “Who are you? How did you get this number?” For the sake of America’s youth, I cannot disclose the remainder of his comments, as his momentary outburst of uncontrollable swearing is still giving me night-sweats. After my discussion with Jerry, I phoned the loveable Danny Tanner; known by his real life name—Bob Saget. His comment was even more vicious and flatulent, yet at the end he muttered that his “hiny” was sore and had to find a soft pillow on which to sit.

The only individual who would give me an honest reply was former Vice-President Al Gore. He offered a very informative discussion in which he expounded on the negative effects of HFH, such as impotence and the loss of an inner monologue. After about forty-five minutes, I thanked him for his time and quietly hung up the phone. He had just finished explaining that if a person were to use his invention known as the “Internet” to look up jokes and research the art of being funny, one could become the life of said “party” (quotations are his) without resorting to intravenous drug use. After my short parlay into the political realm, I still needed more information, so I continued down the list of compatriot comedians. I asked each of them if they had at one time succumbed to the temptation of HFH, and their replies were almost identical: “Call again when you get published!”

My research for this well-informed article was coming together, but I needed a scientific opinion. I considered performing an old-fashioned science experiment wherein I compile a list of poor folks (also known as college students) who would be willing to be injected in the glutinous region with a large needle containing a mysterious clear liquid for a small amount of money. However, I was rejected by every individual questioned (except for Dave Chappelle, he’ll try anything). The majority of respondents thought it was some practical joke by the Commissioner of Major League Baseball, Mr. Bud Selig. I tried to convince them that Mr. Selig has never told a joke in his life, but no one would listen. My last option to provide scientific data for this article was to break into the lab that developed HFH and take snapshots of incriminating data. This plan failed for two reasons: 1) I don’t have a camera; and 2) I’m not sure what the word “incriminating” means.

Despite my inability to complete the story with that final, incriminating piece of evidence, the information speaks for itself. HFH does cause immediate bouts of voracious swearing fits followed by painful swelling in the rear end. I have no idea if it actually makes you funnier. While we’re on this topic, let me take a moment to educate you by discussing a phenomenon that is absolutely not funny. While performing tax-deductible research for my story at a baseball game—I wanted to see if the painful side-effects of HFH injections were similar to the steroid injections used by baseball players—I overheard a conversation between two young girls. One of them made a sincere effort at a joke, and if I were a thirteen year old boy with a face that looks like a pickle, I might have chuckled a bit. The other girl found the comment quite funny, but instead of laughing until milk squirted out of her nose like teenagers did in my day, she said, “L-O-L”. It was more meaningful to spell out the acronym L-O-L (internet lingo that stands for “Laugh Out Loud”) than to actually laugh out loud. This confused me terribly. Has society deteriorated to the point that we speak personally to each other in the instant message language? I’m not sure I can handle this. The next thing you know I’m going to be at a book signing at Barnes and Noble when a person comes up to me, and instead of speaking to me, writes a note that says, “Who r u? What do u no bout LOL?” My only comfort will be in knowing that my chair is heavily padded.

This on-going trend towards futuristic living deeply confuses me, not only when it comes to human conversation, but also everyday living. I’m very concerned that one day Dippin Dots will take over as the main source of ice cream in the U.S., probably due to a hostile takeover at a dairy farm. Coke floats will lose out to the newly popular “vegetable float”, a drink that combines pureed veggies with a non-fat sherbet. And quite possibly the most horrendous development of the future concerns the early season success of a women’s high school basketball team in South Dakota, known as the Jack Rabbits–“Jacks” for short. The Lady Jacks should not be getting off to a good start.

Reality TV Bites

I decided that I’m going to do something purely in the interest of cultural edification. And not solely for the tax-deductibility reasons either! You may be asking yourself if I have completely gone whacko or if I’ve finally decided to grow up and do something for the good of humanity. You’re thinking I could do something like donate my savings to charity, become a volunteer coach at a boys’ club, or join Green Peace. If you guessed any of those options, you don’t know me at all. Those of you who know me a little better are probably hoping that I’ve decided it would be in the public’s best interest if I took a rocket to Mars. I’m sorry to dash your dreams, but I’ll be staying on this planet until they figure out how to transport us to Saturn. I’ve always wanted to get a close look at those rings; plus, I’m dying to ask someone there how they mastered the art of low pressure car sales!

Instead of giving my time and money to a cause that merely helps people, I’m going to do something that will impact this world on an even larger scale. I’m going to write a television show! Don’t go all negative on my idea yet; just because you’ve read my writing doesn’t prove that I’m a horrible writer. Besides, thanks to the wondrous invention that is reality TV, creativity and the art of writing are no longer necessary! I have a wonderful idea, too, and it’s a ton better than any show Fox (Any Show You Can Do, We Can Copy) can put out. Most people are beginning to think that ideas for reality shows are being quickly exhausted and are becoming wary of shows that pay people to eat bugs, pay people to make fun of them, and pay brides to let people watch them get dumped while standing on an Alaskan shoreline. At least those shows are better than the ones that follow a neurotic cosmetics owner whose lesbian daughter just got dumped by the man of her dreams while at the same time finding out that she got pregnant by her girlfriend’s husband. The woman later finds out that her daughter isn’t really her daughter; but her long lost half-sister who is out to avenge the murder of their estranged father. I apologize to any All My Children fans for giving away the story.

Despite the gruesomeness of many reality television shows, it is currently a very popular genre; thus it is a very profitable genre. Consider some of the reality shows on TV this season: So You Think You Can Dance (which Fox stole from a Saturday Night Live skit starring Chris Farley), The Gauntlet (MTV may have created the original reality series—but they killed it with this one), and Fear Factor (poor Joe Rogan must have become afraid of acting). After careful consideration, I have developed my idea into a stunning presentation for any of the major networks, except for Fox. They’ll just steal it a year later anyway.

My idea came from a very simple revelation. I was in a meeting with my new boss and all of a sudden I thought it would be funny to dare him to sniff paint fumes. I thought he might go for it, considering he had recently moved to Iowa. Unfortunately, we didn’t have any paint in the office, because he was actually interested! Since then, he’s encouraged me to be creative in the ways that I make fun of him. One time I asked him for payment if he wanted to hear my latest crack; he pulled out his wallet. This got me to thinking, what if there was a show where people come on it and pay money to get made fun of? You may not think that will work, because who would want to pay to go on television to get made fun of? You probably wouldn’t come on my show, but you probably also wouldn’t go on the Jenny Jones show and tell the world about your compulsive shoplifting addiction either. I’ll tell you who will come on my show: Canadians. There are nearly thirty-three million people living in that country and each one of them would pay handsomely to come on my show. We’ll tell them there is a prize for whoever is the butt of the funniest joke. That’ll work, and they’ll take up at least a few seasons. Minnesota will be right behind them.

In order to prepare for the creation of my show, I am going to have to perform many hours of pain-staking, tax-deductible research doing grueling tasks such as going to comedy clubs, reading books by funny authors and watching hour after hour of The Weakest Link. I’ll make sure to keep those pesky IRS agents busy by keeping meticulous accounting records with the help of my administrative assistant and pet fish, Cash. I’ll also receive countless applications from my readers in hopes they will get to take part in my show. The application consists of three questions:
•Have you ever paid anyone to make fun of you before?
•Are you able to count all the way to ten?
•On average, how many beers do you drink in a five minute span?

If you would like to be considered for the show, please mail a self-addressed, stamped envelope along with your name, your answers to these questions, and a cashier’s check for five hundred dollars to Phil Stalnaker, P.O. Box 3862, Omaha, NE 68105. Anyone who laughed at my column need not reply. And rest assured that all profits I receive from the success of this show will be donated to the charity of my choosing: it’s called the “Phil Fund”.