Originally posted at Pro/Vision Coaching.
Grant Mathey, President of Professional Management Training, Inc. (PMT) has hired Philip Stalnaker at Pro/Vision Coaching to run workshops for his clients. PMT focuses on helping middle to large businesses invest in their employees through continuing education. Wanting to create a partnership with PVC, he saw an opportunity to expand his reach and add expertise on crucial subjects.
I will be teaching two 3-hour workshops around social media. Developing expertise in social media since 2004, I’ve designed and ran many social media campaigns for numerous industries. I’ve also given lectures and seminars on the Web 2.0 world, as well as basic websites and search engine navigation.
One day, I’ll tell you all my favorite social media story, which centers around a Facebook ad campaign I ran for a small university that was able to reach 1.6 million qualified leads for a grand total of $175.00. You’ll have to come to the workshop for that, though. Listed below are the courses and dates for the social media workshops. Courses will be held at the University of Phoenix building at 132nd and Dodge, Omaha.
Social Media for the Business Professional Running May 4, from 8:30-11:30am, Social Media for the Business Professional is a general overview of the Web 2.0 world. During this 3-hour course, your eyes will be opened to a world of social media few know and understand. You will learn how to navigate this world, find what is most useful to you, and how you can benefit those with whom you connect. You will learn ways to both heighten your own understanding and growth as well as bring profit to your company, helping you to increase your value at your current company. You will hear about the pitfalls, mistakes, and fatal flaws of individuals that have given social media a controversial name, at best. Once finishing the course, you will be able to properly navigate your way through social media, with the confidence to participate in any way you choose along with the wisdom to make smart online decisions. At the end of this course, you will understand:
- The Web 2.0 world and its breadth of offerings
- What makes Facebook, Twitter, and LinkedIn different
- The world of smaller social networking sites
- How they can help your job/career, as well as profit your company
- How, if not careful, they can destroy your personal and career paths
- Proper workplace usage
LinkedIn for the Business Professional Running May 25, from 8:30-11:30am, LinkedIn for the Business Professional takes the ideas of Social Media for the Business Professional and focuses solely on LinkedIn and how it can impact your personal and professional branding. We will discuss how a proper LinkedIn image can help your company as well as yourself, along with how to use it as a valuable business tool – why it should be as accessible to you as your stapler and phone. We will cover what to do and what not to do, helping to ensure that you make wise online decisions with your communication. You will learn the ins and outs of the website itself, giving you a solid understanding for navigating the site yourself and how to get the most out of all its offerings. At the end of this course, you will understand:
- What makes LinkedIn uniquely different from all other social media sites
- Whether or not you should participate
- How it can help not only your job/career, but also profit your company
- The difference between the free and paid versions and how to choose what’s right for you
- Appropriate levels of public communication
- How to use the site in its fullest extent