Originally posted on March 27, 2012 at Pro/Vision Coaching.
On Thursday, March 22, I gave a training presentation on marketing to a group of CB Bain Agents (both live and watching online). In it, I addressed such marketing topics as Target Audience, Marketing Message, Marketing Strategies, and Evaluation of Methods. I also discussed the psychology behind marketing and spoke about things like the concept of demand resistance (why don’t people follow through?), the reasons people buy (pain vs. pleasure), and how the human psyche handles purchases.
The entire presentation can be seen on the link. Enjoy!