The Darkside: Sin’s Engagement with the World

THE DARK SIDEI think we have reached an interesting crossroads in American culture. Causes abound for people to get behind some movement to create change for good. It almost seems popular now to join a cause or fight for others who may have it more difficult. Whether it is saving old buildings from being torn down by renovating them or making sure a service dog gets a proper retirement, there are GoFundMe pages for pretty much anything, and it is nearly impossible to scroll through your Facebook New Feed without seeing someone ranting about some problem or cause. It almost seems like our culture has taken a few positive steps ahead and is finally looking past ourselves and on to those whom we could serve, but I’m afraid it is merely a veneer, covering the reality of our current culture.

Take this for example; there is currently a GoFundMe page for someone trying to save the lives of two pit bulls. What the page doesn’t explain is that those pit bulls (along with their owner) are being prosecuted right now because of an attack on a person and the dog they were walking. What seems good on the outside may not be exactly the story taking place. Or how about this?

Last week in Seattle, according to Seattle Parks and Recreation, a man wearing board shorts entered the women’s locker room and took off his shirt. Women alerted staff, who told the man to leave, but he said “the law has changed and I have a right to be here.” “Really bizarre,” MaryAnne Sato said. “I can’t imagine why they would want to do that anyway!” Sato uses the locker room a few times a week, but she says this is a first for her. It’s also a first for Seattle Parks and Recreation. Employees report that the man made no verbal or physical attempt to identify as a woman, yet he still cited a new rule that allows bathroom choice based on gender identification (King5). This man has not been charged with a crime, and according to the report, has since done it again!

This ought to give us good insight into the reality of where we are at today as Americans. The last few years have been spent trying to defend everyone and not make anyone feel uncomfortable (which is impossible, by the way), which is where this Seattle law came from – anyone can go into any restroom they want as long as they admit to identifying with that gender. Miss Sato even said she couldn’t believe that someone would use the law for their own desires, yet this is exactly where we are.

We Have Changed the Definition of Good

As a nation, the outside actions may look like the choices people make are motivated by care, love, or some other kind of goodness (that, of course, depends on your personal point-of-view), but the reality is quite different. We have, as a nation, each become our own wolf in sheep’s clothing. Why?

The problem of sin has hit an exponential growth rate in this latest generation. With the open acceptance of sin and the refusal to publicly call it sin anymore, independent sin issues have given way to corporate sin permission. Basically, whatever is evil is not called evil anymore and whatever is right is now considered evil. Guess what, friends, this isn’t the first time this has happened. Let’s pray that He light a pathway through these next few chapters to give us some insight into how we can live a Gospel-centered life and not only navigate the murky waters of our communities, but also be a source for good.

In the course of time Cain brought to the Lord an offering of the fruit of the ground, and Abel also brought of the firstborn of his flock and of their fat portions. And the Lord had regard for Abel and his offering, but for Cain and his offering he had no regard. So Cain was very angry, and his face fell. The Lord said to Cain, “Why are you angry, and why has your face fallen? If you do well, will you not be accepted? And if you do not do well, sin is crouching at the door. Its desire is for you, but you must rule over it.”

Cain spoke to Abel his brother. And when they were in the field, Cain rose up against his brother Abel and killed him. Then the Lord said to Cain, “Where is Abel your brother?” He said, “I do not know; am I my brother’s keeper?” And the Lord said, “What have you done? The voice of your brother’s blood is crying to me from the ground. And now you are cursed from the ground, which has opened its mouth to receive your brother’s blood from your hand. When you work the ground, it shall no longer yield to you its strength. You shall be a fugitive and a wanderer on the earth.” (Gen 4:3-12)

There are numerous other stories through these passages that could be looked at and referenced, such as the Nephilim, details on the flood, etc… but with this being an overview of sin’s engagement with the world, we don’t have time to go into all the details. You can read those on your own and see how they add to the exposition here.

Dueling the Sin Nature of Man

The duality of man is a difficult subject and intensely personal battle we all face. Cain was seeking the favor of the Lord, though He was not offering his first fruits, or the best he could offer, therefore the Lord chose Abel’s offering instead. Cain’s sin was rooted in his selfishness and desire to hold back the best for himself, yet his pride deceived him into real anger when he found out that Abel had the better offering – Cain seriously believed his offering would be accepted, despite its impurity. God still gives Cain a choice, a better option, yet with warning. Verse 7: “And if you do not do well, sin is crouching at the door. Its desire is for you, but you must rule over it.”

When we allow the Gospel into our lives through the saving grace of Jesus, the old has gone and the new has come. That slave ownership to sin is dead, but we have not yet been perfected and sin still wages its war in us. Paul described that very battle in Romans 7. It is a lot like this. Imagine a  briefcase as my sin. Before I received the Gospel of Jesus, it was handcuffed to me and there was nothing I could do to put it down or get rid of it. It was shackled to me. Even when I wanted to do good or keep it at bay, the best I could do was hide it for a while. With Christ, he unlocks the handcuffs and frees us from the sin. It is no longer stuck to us, and its power to enslave is gone. We can, however, still pick it up and carry it along, yet all we need to do is put it down and focus on Jesus, the author and perfector of our faith.

Sin is still right there and we can pick it up anytime we desire. This is why God’s offer/warning to Cain returns in Revelation 3:20; except this time it is directed to the church, to Christians, and it is Jesus knocking at the door. It becomes very easy as Christians, especially for those that have been following God for a long time and who have allowed Him to make changes in their life to become more like Jesus, to forget how close to sin we really are. No matter a person’s age or maturity level, that briefcase will still be right there, available for pick up. All you need is the right trigger at the right time. We are not that different from Cain, even as believers. We don’t get farther away from sin; we can become stronger against its advances, but don’t let yourself believe it’s not right around the corner waiting for you.

It is this ultimate reality that leads God to question this quest; to test Himself and His resolution.

A Glimpse into the Person of God

The Lord saw that the wickedness of man was great in the earth, and that every intention of the thoughts of his heart was only evil continually. And the Lord regretted that he had made man on the earth, and it grieved him to his heart. So the Lord said, “I will blot out man whom I have created from the face of the land, man and animals and creeping things and birds of the heavens, for I am sorry that I have made them.” But Noah found favor in the eyes of the Lord.

These are the generations of Noah. Noah was a righteous man, blameless in his generation. Noah walked with God. And Noah had three sons, Shem, Ham, and Japheth.

Now the earth was corrupt in God’s sight, and the earth was filled with violence. And God saw the earth, and behold, it was corrupt, for all flesh had corrupted their way on the earth. And God said to Noah, “I have determined to make an end of all flesh, for the earth is filled with violence through them. Behold, I will destroy them with the earth.

For behold, I will bring a flood of waters upon the earth to destroy all flesh in which is the breath of life under heaven. Everything that is on the earth shall die. But I will establish my covenant with you, and you shall come into the ark, you, your sons, your wife, and your sons’ wives with you. And of every living thing of all flesh, you shall bring two of every sort into the ark to keep them alive with you. They shall be male and female. (Gen 6:5-13,17-19)

Allow me first here to make a specific note on a few theological items. First, we cannot look at God’s story using linear chronology. What this means is that, as we read the Bible starting from Genesis 1, it can look like God’s plan unfolded like this: Creation-Fall-Redemption. Simply put, that means that what happened is the way we read about it. God created the world, we messed it up, then He set about on a plan of redemption. However, from passages like Psalm 74:12-17, 1 Peter 1:18-20, Eph. 1:4 and others, God’s chronological order was Redemption-Creation-Fall. Basically it means that before the world was created, the Holy Trinity existed and knew they wanted to create humanity for the purpose of showing us how much He loves us. Jesus and the cross was the whole plan. That’s why He created the world.

Second, God is allowing us to see in verses 5-8 a glimpse into His “person-hood”; His emotions. Our sin grieved God to a point where He actually felt betrayed by us and wondered if the love of those who would follow him was worth the pain caused by everyone else. Verse 8 teaches us a profound lesson – but for Noah. All it took to save humanity was the return love of one individual. God’s whole purpose is love, and it doesn’t take much to get Him to notice. We see this kind of response from God again in Genesis 18. What we are given through this story of the flood and even of Sodom and Gomorrah is God defining for us His views on justice and mercy.

Verse 13 makes it clear that God does bring judgment down on the earth. Justice will be served; wrong-doing will be accounted for. However, that is not the end of the story. With the ark, God provides a remnant, a survivor and makes that survivor a promise – this will not happen again. Humanity will not be wiped away in one fell swoop. In the end, the sheep will be separated from the goats, but that is a different act. What God is saying to Noah is that God is merciful in His justice. That’s the key.

God is saying that justice and mercy are not separate terms; they are one in the same. They cannot exist without each other; for justice without mercy is revenge and mercy without justice is enablement. True justice includes mercy. This becomes clearer at the end of the flood.

God’s Definition of Mercy

And all flesh died that moved on the earth, birds, livestock, beasts, all swarming creatures that swarm on the earth, and all mankind. Everything on the dry land in whose nostrils was the breath of life died. He blotted out every living thing that was on the face of the ground, man and animals and creeping things and birds of the heavens. They were blotted out from the earth. Only Noah was left, and those who were with him in the ark. And the waters prevailed on the earth 150 days. (Gen 7:21-24)

Noah is that mercy in the justice of the flood. This is the precedent that God is setting when He promises not to flood the earth again; no hasty decisions, no surprises. Each person will one day have to face God and account for their life; but His mercy is offered by way of a pardon in the person of Jesus. His mercy is time – patience. I can’t tell you how many blog posts I have read talking about the world today that end in “Come quickly, Lord Jesus”, and yes, I am all for that, but the reason that evil still exists in the world is purely a result of His mercy! See what Peter says here: “The Lord is not slow to fulfill his promise as some count slowness, but is patient toward you, not wishing that any should perish, but that all should reach repentance” (2 Peter 3:9).

God has allowed time to unfold and His return to be stayed not because He is off doing something else or doesn’t care anymore, but because He does! The longer He delays the more people have a chance to repent! If you all knew that in 1 hour the world would end and you would be in front of God, how different would that last hour be compared to the previous 23? Instead of being weary of the world around us and begging for His return, shouldn’t we take advantage of His patient mercy and make sure everybody has the opportunity we’ve had?

We are given a chance to be a force for good in this world. The Gospel in us, the hope of salvation and the only source for change is in us. God is holding back His return to give us time to share and others time to respond. The problem of evil in our world today is a gift of His merciful justice! No one is escaping punishment, but we are all given the chance to have our debts paid by Jesus. Yet the Gospel is even more than that; it is the power in us to make us Holy and strengthen us against sin.

A Christian’s Fight

Regardless, sin never strays far from us. Christian or not, it is still crouching at the door, waiting for an open opportunity to strike. It is weakened, in that once we choose Christ, it cannot re-enslave us, even though it can distract us. Those who are honest with themselves know all too well that sin can creep up anytime.

Noah began to be a man of the soil, and he planted a vineyard. He drank of the wine and became drunk and lay uncovered in his tent. And Ham, the father of Canaan, saw the nakedness of his father and told his two brothers outside. Then Shem and Japheth took a garment, laid it on both their shoulders, and walked backward and covered the nakedness of their father. Their faces were turned backward, and they did not see their father’s nakedness. (Gen 9:20-23)

Notice that sin did not die with the flood. As soon as the covenant with the rainbow was in place, Noah got drunk and Ham fell into corruption and gossip. Evil still exists; it is still there in you and won’t be fully gone until the day of perfection in Christ Jesus – the day you see Him face to face. What we Christians have today is a choice. We have options – we can pick that sin up if we want and will most likely have some earthly consequences to deal with; or we can go step by step and day by day, giving our life over to God and being asked to be filled by His Spirit. We can choose to do good, not for earthly reward, but to please our Lord and build up treasures in heaven.

Engage Sin or Engage God?

We can choose to be angry and disconnect from the world around us, or we can choose God’s pathway – to engage with the people around us and, through patience and mercy, stand up for God and show others the way to freedom. How does that look in our lives? We need to stop hating and ranting against what we don’t like and focus on solutions. Here is an example – I saw a Facebook meme recently that posed an interesting question. “If you call yourself pro-life, what are you doing for the orphans and homeless?” It can be so easy to take up the cause against abortion and fight to make it illegal again; yet being pro-life is much bigger than that, isn’t it? Jesus showed us the power of human touch and love through His miracles – how many lives have you touched lately? Many people have asked me how I can be a foster parent – they say that the fear of a child being taken away from them is just not something they can face. I agree with them – that is a terrible feeling, but that’s not the right way to look at foster care. People shouldn’t be afraid of a child being removed from their care, but of the countless children in southwest Florida alone that are going without love, food  and care tonight.

This is just one way to engage with the world and there are many angles on which to fight for Jesus through love and mercy. But the challenge today is simple: you need to be careful, because as God said to Cain, sin is crouching at your door, especially if you are not engaging with God.

God engaged with us when the whole world was at its most corrupted and defined true justice. He has chosen to make us His representatives today. I think there is a direct correlation between our passionate activity following God and the strength sin has to distract us. It will always be there, it will always try, but if we don’t have time for it because we giving all of our time to the Gospel, then there won’t be as many chances to pick it back up. What do you need to put in your life today that will help you stay strong against sin and be God’s mercy in the world?

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I’m Done Wasting My Life; Time to Lose It

Yesterday I finished reading John Piper’s Risk is Right. It’s not a huge book, but I took my time with it, as due to the circumstances in which I received it, I felt it worth savoring slowly. I received it about a week prior, the afternoon after I quit my job. It was sent in the mail to me as a gift from two very close friends back in Omaha. For the three weeks leading up to leaving my job I battled constantly the idea of risk vs. wisdom. I have been feeling the call of God to start inching my way towards ministry again (He may or may not want me to be inching along, but currently that is my pace).

I left full time ministry 10 years ago and until last January never looked back. Based on prodding from my mentor in Seattle, the thought and opportunity to come back into church service has begun to bud. Even though I came very close to a job offer at our church in Seattle, it was not to be, and God led Nita and I down to south Florida. It was there he brought me to Cape Alliance. On our first day of visiting, they announced that was the last day of their Associate Pastor whom would not be replaced by paid staff. One of his main duties was the youth group. God spoke and here we are leading an entire youth group.

Upon our arrival to Fort Myers, both Nita and I graciously landed jobs quickly so that we could get our feet set. It is now seven months later and I am back in the job hunting mode again. At least this time we have no intention of moving. This is not a story about what happened at the job, and though it had a lot to do with circumstances surrounding working there, my battles over the last month have been about taking the next step in my faith. Maybe that meant moving a few inches at once, maybe just one, but it has certainly been a battle.

Conventional wisdom taught me to never quit a job without another one lined up. That has only been magnified under the current economic stress. But I felt a continuing nod to end my career in sales and open myself back to the world of giving, whether in church or at least non-profit service. With building pressure on every side, I became forced to make a decision: either stay where I am and close my heart to God’s pull or step out in faith. I have always desired control, even more so over myself. God kept tugging on me to let Him supply our needs and live on faith. One easy way to try that would be to give up an income…

Thus, last week I either did the stupidest thing ever or made one of my biggest leaps of faith. That said, I am being responsible and job hunting with fervor, but I have noticed that my faith and desire to trust in God’s leading for the next step is growing. There is where the book comes in. Arriving at the perfect time from friends that I trust with my life and who know on infinite levels more than me what it means to live on faith, I opened the pages and was impacted with the nature and power of risk immediately. The story of Joab and Abishai in 2 Samuel 10 was particularly convicting.

“Joab saw that there were battle lines in front of him and behind him; so he selected some of the best troops in Israel and deployed them against the Arameans. He put the rest of the men under the command of Abishai his brother and deployed them against the Ammonites. Joab said, ‘If the Arameans are too strong for me, then you are to come to my rescue; but if the Ammonites are too strong for you, then I will come to rescue you. Be strong, and let us fight bravely for our people and the cities of our God. The Lord will do what is good in his sight.'” (2 Samuel 10:9-12)

We are called to do our absolute best with the talents, knowledge and strength given to us, but the lesson here is that God controls the outcome. The LORD will do what is good in His sight. I do not know what will happen, but I know that Nita and I have placed our lives in the center of His hands and am confident He has a good plan for us…granted, that plan may not be on this side of heaven. We’ll just have to travel on this journey and see where it goes.

“For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” (Jeremiah 29:11)

In case anyone is curious, though I am fully confident in God, do not be misled. The only times my knees are not shaking is when I am on them praying. Which, at this point, is often. Lastly, let me send a shout out to my friends Lee and Chelsea, the ones who sent me this book. They live on risk daily as they are paid by faith support through their college ministry, Cru. Follow the link to learn more about them and consider supporting them. Their first child is only a few months old and they are adopting 3 more children this summer. I’m afraid Nita and I still have a lot to learn…

riskisright

Marketing Psychology | Phil Stalnaker, Pro/Vision Coaching’s Business Development VP Speaks to Coldwell Banker Bain Agents

Originally posted on March 27, 2012 at Pro/Vision Coaching.

On Thursday, March 22, I gave a training presentation on marketing to a group of CB Bain Agents (both live and watching online). In it, I addressed such marketing topics as Target Audience, Marketing Message, Marketing Strategies, and Evaluation of Methods. I also discussed the psychology behind marketing and spoke about things like the concept of demand resistance (why don’t people follow through?), the reasons people buy (pain vs. pleasure), and how the human psyche handles purchases.

The entire presentation can be seen on the link. Enjoy!

http://bit.ly/GLgtwt

Whether it’s Baseball or Business, it’s All About the Numbers

Take me out to the ballgame; take me out to the crowd.

Buy me some peanuts and cracker jacks; I don’t care if I ever get back.

What a beautiful stanza to a gorgeous song that represents all that is right with this world. Baseball. The greatest game ever played, especially if you are in business.

I can already see the bevy of comments that will hit me on this post about my obsession, and specifically why I chose to write an article like this at this time, so at least I’m prepared. Yes, I just attended an entire series at Safeco Field in Seattle, though for the sake of my current city popularity, I will decline to admit my favorite team. The first comment to guess correctly wins a prize that will be revealed at the end of this post.

While attending these baseball games, one cannot avoid being smacked in the face at a seemingly constant stream of statistics. “In June 2010, Felix Hernandez won the American League Pitcher of the Month Award for his flawless portrayal of Felix the Cat in the local theater’s rendition of Rent 3D: Alley Cat. This was his 5th AL PoM Award in 6 possible months.” Obviously that means he had a good year. You know he did well because NUMBERS DON’T LIE, at least not like your Uncle Herbert.

So what? Who cares that I can make up odd baseball and pop culture connections? Here’s why: it’s all about the numbers. If you need to know how many baseballs you need to sell in order to keep your store open, you must rely on the numbers. Take a look at this – did you know that the average operating budget for a Major League team was $84 million dollars in 2009? The Seattle Mariners’ budget was at $98 million. Their average ticket price was $30. So how many seats did they need to sell to cover their expenses? Knowing they play 82 home games, the equation becomes simple:

(# of tickets sold x $30) x 82 games = ticket income If ticket income had to match operating expenses, the equation would look like this: 98,000,000 / 82 = 1,195,122 (income needed per game) / 30 = 39,837 (seats that must be filled)

Safeco Field has a seating capacity of 47,878 for baseball games. That means Safeco would have to be at least 83% full each home game to make budget. In 2009 (according to ESPN), Seattle averaged 27,116 tickets sold per game. Going back to the original equation, that means Seattle pulled in $66,705,360 in ticket income in 2009. Put that into the next equation: income – expenses = profit. $66,705,360 – $98,000,000 = $-31,294,640

OUCH! It’s a good thing they have other ways of generating income. Do you? Do you know what your income needs are and where they are coming from? The moral of the story is this: numbers are cold, hard, and factual. They will tell you the real story of your business in a way that would make J.K. Rowling look like your Uncle Herbert. Use them, do not be afraid of them, hate them, but above all trust them. The best businesses know it’s all about the numbers.

And, by the way, the prize is a cup of coffee and a pleasant conversation.

Conquering the Unconquerable | Hunting Grizzlies in the Marketplace

Originally posted at Pro/Vision Coaching.

I have never personally met a grizzly bear, and I doubt it would work out well for me if I did. They tend to have big teeth and sharp claws, not to mention being the size of a mid-size sedan. Yet, there is an awe that surrounds even the discussion of their existence. Raw power; rarity; above-average intelligence – these are all characteristics of this seemingly un-tame-able creature with a penchant for salmon. Other than making a series of odd, pop-culture jokes, where is the point in writing about Winnie the Pooh’s nastier cousin? Simple: everyone is afraid of them, yet everyone wants to catch at least one.

Many Native American tribes viewed the grizzly as a god; Timothy Treadwell looked on them as brothers (ultimately a Cain and Able type brotherhood). Despite all the mystique and wonder surrounding the bear and our North American heritage, one thing is for sure: they were at one point the final hurdle in man’s climb atop the food chain. No matter how large, dangerous, fast, or angry a grizzly could be, man still saw them as a prize to be subdued and conquered. Historically, hunted grizzlies were used for many reasons such as food, clothing, jewelry and even dance rituals. Today hunting a grizzly is really only for a show of manhood (similar to the guy who tries to show off in his outlandishly expensive sports car). Overcompensate much?

We can’t stop though. There is just something captivating about conquering the unconquerable. There are very few Grizzly Adams left in the world—most of them have transformed into Gordon Gekko. Business has become the new frontier, and the frontiersmen of this new world are entrepreneurs. With each new business that opens its doors, it paves a way for countless others to live up to their ancestors and hunt the grizzly. What, though, is the grizzly in today’s world?

Since I’ve never seen anyone in a business suit fully armed and tracking a bear in the forest, I’m proposing that the perfect customer for your business is the grizzly bear. The grizzly is that one customer, who, if you could replicate them, would keep you fat and happy until the end of time replicating and upselling themselves automatically. The problem is, though, that they are not easy to find or to conquer. It may take a lot of effort, or a lot of marketing and sales strength to get the job done. You may have to go the extra mile and “walk a mile in their shoes” while giving them your cloak as well.

Have you conquered that frontier? Can you picture that perfect customer in your head, or do you even know what they look like? While it is technically possible to wander around in a forest and accidentally run into a grizzly, chances are you stand little chance of success in your hunt unless you do a little background work. For example, don’t go looking for grizzlies in Ocala National Forest (if you don’t know where that is, that’s why you need to do some research). And how many grizzlies do you want/need? Hunting the grizzly can be a dangerous, but rewarding (and very profitable) experience.

Pro/Vision Coaching VP Phil Stalnaker Relocating to Seattle for Academy Launch

Originally posted at Pro/Vision Coaching.

OMAHA, NE, 6/1/2011 – Pro/Vision Coaching is making a major push forward in its company growth by expanding its services in the Seattle Metro area. Starting June 1, Phil Stalnaker will not only lead the marketing efforts, but utilize his coaching certification to facilitate the launch of the Pro/Vision Academy.

In addition to our regular one-on-one business coaching programs, Pro/Vision Coaching is launching a business academy in the Seattle Metro, based on the needs of the business owners in that area. The Academy offers programs ranging from support groups and book clubs, business courses, workshops, and even mastermind groups for like-minded owners and their key employees.  “The Pro/Vision Academy is an unprecedented change to the business coaching industry, and with its launch in Seattle, we need to make sure it is properly staffed and equipped.” commented Doug Christy, Pro/Vision Coaching’s co-owner. Working with Phil on the Academy is Paul Hajek, a successful life-long entrepreneur and business coach since 2005.

“This is the adventurous part of my corporate responsibility, helping institute the Pro/Vision Coaching model to the geographic locations within the Christy’s vision.” said Phil Stalnaker. Honing in on a way to develop business owners into successful entrepreneurs even before they start their first business is a key stabilizer to a shaky market economy. With the Academy, Pro/Vision will now be able to work with people in all stages of business ownership, leading to better returns and ultimately better business for all.

Why Knowing Your Target Audience Truly is the Bull’s-Eye

Originally posted at Pro/Vision Coaching.

I got into the sport of archery in high school. Led by a friend of mine, I found the sport fascinating, and I followed with stars in my eyes all the way to the store. The place I purchased it at had a full size shooting range in the back and tools to help their customers pick the right bow and accessories while trying them out. In the process of setting myself up with the perfect bow, I got into the challenge of archery, and learned that I actually had a bit of talent.

It has been a while since I regularly made it to the target range, but my love for the sport has never waned. The photo below was taken after a few recent practice rounds, and shows my grouping, and though overall it is nothing to be excited about, it was nice to see a few arrows right on top of each other.

The reason I tell you my background with archery is because of how much it has to do with successful marketing. Here are a few key lessons I have learned about marketing from my time in archery.

1. Practice is Mandatory | During my senior year of high school, all of those arrows would have been touching. The more I practice at hitting the center of the target, the more often I would succeed, and that success would come in groupings (consistently hitting the bulls-eye with each arrow). If you don’t keep at it, the ability you once had will fade away over time.

2. You Must Aim at the Center | If you only try to hit the target, your arrows will be scattered all over the target, with many missing it completely. The only way to consistently hit the bulls-eye is to “aim small, miss small” (The Patriot movie). In other words, the tighter your focus, the better your hit.

3. Know the Target and its Environment | In order for complete success, you need to know everything about your target. How big is it? Are you outside? What’s the wind going to do? How far away are you standing? Is there a vertical change between you and the target? The more you know about your target and its environment, the easier it will be to hit the center. Knowing your target also means that you know how to speak to that target, or in other words, craft that perfect message.

In the language of the business world, I am referring to your target audience. So that you can succeed with your marketing plan, you will have your best success when you treat your target audience like the bulls-eye. Who is your perfect target? What is that person’s environment? And so on…

You will find that if you follow these three rules in marketing, you will see significant growth in the number of prospects knocking down your door. You will find an engaged audience and have the right tools with which to get them interested in your product or service. Happy hunting!