Originally posted at Pro/Vision Coaching.
I was once told that it is better to be poor and happy than rich and depressed. It makes perfect sense, but I have always wondered why someone couldn’t be rich and happy? And if it is possible, what is the key?
Karen Floyd came to us a business owner who was not enjoying her trade. Unfortunately, not only was she not happy in her business, but she also wasn’t getting the revenue she needed. In the process of developing a Guerrilla Marketing program with her, we discovered that her pre-supposed target audience was not who she wanted to be around, let alone sell to. The need to sell her business amongst people who she did not feel comfortable with was causing angst and providing negative results.
As a business coach, there are few things that make me feel better then when the light comes on for a client. Karen realized through the coaching process that the target she was reaching for—even if they bought from her—was not going to get her to her goals. In order to sell to her original target, she would have only been able to sell one of her many services – the one she happened to enjoy the least.
Though it was a significant stretch for her, she decided to reformulate her services, change her target, and pick the people she wanted to sell to. Before then it was like playing a symphony, but missing the middle notes. Now she was playing the right notes, and it all came together very quickly after that.
She is now deeply rooted in her passions and loving her role as the business owner. And her joy and passions are able to bring her profit now that she knows exactly who her target is and that they want the full breadth of her services.
To learn more about Karen and her services, visit her at Power Talk Live.