*Originally posted on October 13, 2011 at Pro/Vision Coaching.
In case you were not able to listen to the radio show live, it is available online at the following link:
http://www.chatwithwomen.com/media.php?do=details&mid=364
Thanks again to Jen Westby and Julie Wells for having me on the show – I hope that I was able to provide some insight and support to all the listeners out there!
Originally posted at Pro/Vision Coaching.
I vaguely remember an old movie starring Michael J. Fox and James Woods entitled “The Hard Way”. I couldn’t tell you what it was about or even why I saw it, other than I assume it has something to do with doing something in a more difficult fashion. I certainly prefer doing things the easy way, and that is one of the main reasons why I love duct tape.
“Iowa Chrome”, as many call it is a tape that can hold virtually anything together. Originally designed for duct work, its main purpose was to hold the metal ducts together against heat and sometimes even water. For a roll of tape, that’s pretty impressive! The mid-nineties witnessed the rise of duct tape pop-culture, a fashion statement that included designer duct tape suits. I once made a wallet out of the beloved material, though I regrettably never used it. It is just so simple – one roll of tape that can fix basically anything – who wouldn’t want to use it for everything?
Most people did. It became such a popular household tool, that sales have consistently risen over the years, and, according to a recent article about a spike in sales due to Hurricane Irene, proves that Americans will pretty much use duct tape for anything. Why?
According to Florence and the Machine, duct tape is simply the quick and easy solution to life’s problems, and causes situations when not readily available. “I got in a lot of trouble from my stepfather for using his duct tape, to tape up my school skirt. So the inside of my skirt was done up with electrical tape. I always find in daily life, it’s like, don’t you kind of make your own uniforms in a sense. It’s really weird.” Duct tape is simply the quick and easy solution to your fix-it needs. This is why Iowans use it so much.
What does this tell us about life? It tells us that we are all about finding the quick and easy fix to our problems. It’s been often said that necessity is the mother of invention and, since the industrial revolution, America has prided itself on its ability to figure out faster, easier solutions to problems. While Eli Whitney was brilliant in figuring out ways to make plantation life easier, the impacting result today is unquenchable desire for the next get rich quick scheme.
Hard work is considered a bad word in many parts of our culture. Even during the recession struggles of the past few years, I personally have witnessed multiple people choose laziness. This shows itself in the business world as well. While I am in no way saying that multi-level marketing is, in and of itself, a scam, it is often marketed as an easy way to get rich quick. “Discover the Hefty New Online Revenue Source To Get Rich And Generate At Least $31,650 Every Month On Complete Autopilot! Now You Can Learn The Step-By-Step Methods This 21-Year Old College Dropout Used To Make Money Fast And Generate His First $1,000,000! The Secret Is Now Revealed To Public” (http://21butrich.com/ – please do not visit this site, used only for “journalistic integrity”).
The truth is getting rich quick doesn’t work. “In an October 15, 2010 [USA Today] article, it was stated that documents of a MLM called Fortune reveal that 30 percent of its representatives make no money and that 54 percent of the remaining 70 percent only make $93 a month”.
Success and financial independence can certainly be earned, but it takes time and hard work. Whether or not you have decided to go the multi-level marketing route, it still takes work – lots of it. There are plenty of people out there helping others reach their vision, business coaches (Yay for shameless plugs!) being a good place to start. However, regardless of how many people you have helping you, there is no way to avoid hard work. If you want to strike it rich, my suggestion is to roll up your sleeves, get your hands dirty, and invent something better than duct tape. Or at least make a bad movie with an aging movie star.
Originally posted at Pro/Vision Coaching.
It seems that the issues we deal with are so ever-present and ever-encompassing that no one has any time for things that don’t require tissues. But what are the issues? What is it that keeps everyone paying “the man”? The video below is a beautiful look into those issues and brings up some interesting points from a business perspective.
http://www.youtube.com/watch?feature=player_embedded&v=4g8TF1uYa50
In the world of business coaching, we often deal with issues that different business owners and professionals face, and many of those issues can easily boil down to areas of motivation. Why do people act? Why do people buy? Why do people participate in reality TV? The topic of motivation can answer many questions along this line. Understanding why people change can make a drastic difference in the sales meeting, board room, and international sweat shop. After all (as the video points out), why does the price of sneakers keep rising when production keeps their overhead so low?
Here it is: no one will ever make a change of any kind until the pain of changing becomes LESS than the pain of staying the same. At the base of every decision, there is an underlying reason. No one will go to the effort of picking up a glass of water until the thirst for that water becomes greater than the effort it would take to pick up that glass. No one will buy a $1000 pain relieving pill unless the pain they were feeling was greater than the pain of spending that $1000.
Listed below are the four main reasons that people change—do anything. They are general but powerful, and can revolutionize the way you talk with people and motivate someone to listen to what you have to say.
The 4 Reasons People Change
1. Pleasure in the Future | You’ve been saving up for years to buy a cruise and it’s only six months away. You cannot wait and are totally excited, to the point that time crawls slower than Congress’ ability to get anything done. While waiting, you come across a sale for the super-powered computer of your dreams, and with your cash, you can have it today! Which one do you choose?
2. Pleasure in the Present | That computer is awesome. It actually has real intelligence and can do more than just follow programs. It’s going to take every penny that you have saved (and considering it was made by SkyNet you are slightly worried), but it’s worth it! That is until you consider the fact that you already have a computer, and though it’s no Arnold Schwarzenegger, you force yourself to debate the necessity. Does your money go to the early edition Terminator, or do you hold onto the cash knowing that your 1987 jalopy probably only has a few more years left?
3. Pain in the Future | An old Jalopy is an ugly nemesis, and as any good financial steward, you sacrifice the computer so you can be prepared to replace “Clancy” (the name you gave your car after having too many White Castle burgers one late night). Thus, you’ve decided to put that money back in the bank, so it will be available when it’s needed. Satisfied with your financial willpower, you decide to do a dance in your living room while listening to the Red Hot Chili Peppers. After all, that group is the reason for your super long hair. Turning the music up loud enough to head bang properly, you forget about the screeches that come from Flea. When they hit, your living room windows literally jumped outside and ran away. Since you’d rather not air condition the entire neighborhood, do you use the money to replace your busted windows, or hold on to it for the car at some point down the road?
4. Pain in the Present | Coming to terms with your ability get more money later, you go ahead and fix the windows. After an exhausting afternoon watching the handyman replace the windows, you decide two things: 1) it’s time to cut your hair, and 2) you are really thirsty. Even though you would need to run to the grocery store, your senses can already feel the fresh, cold fizz of a tasty Coke. Do you take your leftover pennies and splurge on that Coke, or do you risk one last head bang?
We are faced with choices every day, and those decisions are affected by the above motivations. Test time: who will be the first person to comment on this post with the answer to this question – what is the most important reason for changing and why does that reason trump the other three? Keep it funky, my friends!
Originally posted at Pro/Vision Coaching.
There are times in one’s life when decisions just have to be made. What decisions, you ask? Life. Altering. Decisions. These are the decisions that change the course of your life – the ones that once are made, will forever change your direction and ultimate success.
One-ply or two-ply? Margarine or butter? Boxers or briefs? Ok, these are all very important decisions that need to be made, especially the two-ply issue, though I couldn’t imagine why anyone would choose one-ply; that’s just crazy. What I am talking about is deeper than that, one that affects the very core of your existence and the perception of everyone you meet. Inside the world of business, it becomes crucial. What type of email responder are you?
This is a bigger issue than when Constantinople changed their name to Istanbul! Which, since we’re on the topic of Istanbul, is why you should never make a business decision based on a pretty girl; it’s just not thinking clearly.
http://www.youtube.com/watch?feature=player_embedded&v=IqJXxHi6RwQ
Anyway, the matter of your response (and response TIME) is hugely important in the business world. Who do you want to show yourself to be? Listed below are a few potential options for response times and the perceptions they hold:
1. Immediate | How needy do you want to look? If you’ve been invited out for coffee after a networking event and you jump in the car before they tell you where to meet, you might find yourself in for some disappointment. The issue of time is one to be respected, and if people know they can grab you whenever they want, they will never be around when you want.
2. Within 24 Hours | Short-term responses can be incredibly powerful. Once you have given enough time to process and understand the request, a timely response goes a long in way showing that you respect their time, which in turn should grant you the same favor. People in the business world will already assume you are busy, so getting back to them quickly will show you care about their time as well.
3. Within 24 Weeks | This strategy can be very helpful, especially when working in post-apocalyptic times. Since zombies have already established themselves as the ruling class, it is to be expected that one can go weeks without an internet connection. In fact, if it’s been a while since zombies took over, 24 months can be considered a very timely response.
4. Invisible Responses | Originally created and popularized by The Acme Corporation in the late 1920s, invisible emails were all the rage. You could write whatever you wanted and no would ever see it because they couldn’t see it! The problem was that the un-invisibility potion was not created for another seventy years, thus rendering the ability to communicate impossible. Simply put, if you don’t reply, you lose all ability to communicate.
How and when you respond to a person goes a LONG way in the ability you will have to influence, befriend, or sell to that person. Take the opportunity to consider their needs before replacing the statue you took from them with an obviously worthless replica. If you respect the time and effort they put into communicating to you by doing the same, they will notice.
Originally posted at Pro/Vision Coaching.
Everyone has had the dream at some point. You know what I’m referring to…the original nightmare. You slowly awake to the annoying sound of your alarm clock squawking at you like a chicken only to realize that this was the eighth time you’ve hit the snooze button and have already missed the bus for school. Hurrying as fast as possible, you skip breakfast, managing only to swallow the toothpaste as you crazily brush your teeth, forgo even talking to your parents in an effort to save thirty seconds, then hightail it to school running as fast as you can. Your heart racing, you make it as the bell rings and everyone is pouring out of homeroom, heading off to first period. That’s when you notice that something is different – something that is, for the first time, causing people at the school to notice your existence. But it’s not what you hoped – it’s far worse. You’re naked.
That’s when the real alarm clock goes off and you make sure to get dressed FIRST before even getting out of bed just to make sure that this day goes by just like every other day; with no one noticing. Regardless of your adolescent social status, everyone in high school wanted to blend in, mainly because everyone was dealing with the horror of adolescence itself. If you stuck out from the crowd, you were noticed, which, in our fantasies was a great thing, but the risk that your flaws would be broadcast was too strong; therefore, you chose to blend in, despite the true desire burning a hole in your heart.
We all long for acceptance – in high school it was called popularity. If we were popular, we would be in charge, get invited to all the parties, and soak in the warmth and love you would receive if everyone liked you. The problem was that you could not reach popularity without working your way through the gauntlet of judgment. All the eyes were on you, and many of them looking for ways to bring you down. You had to have the right friends, the right clothes, the right car, the right…everything. The basis for judgment was purely external, and that exterior expectation meant that there were only a few who could afford the trip to the top. I was certainly NOT one of the “lucky” few.
http://www.youtube.com/watch?feature=player_embedded&v=yksOJ29LZvk
The mercy of it all is that high school is temporary (unless you are Drew Barrymore). We all grow up, and even the gearheads learn that there is more to life than what is on the outside. You don’t have to be the craziest or wear the trendiest outfit to be accepted as an adult. The rules, thankfully, have changed – at least in some circles (GQ probably won’t repost this article, and I suspect neither would US Weekly).
Business networking works eerily similar to high school popularity. The most well-known, or the most popular, often achieve the highest levels of success, because in this world, as we all know, it’s not WHAT you know, but WHO you know. That’s why networking is ultimately just like the high school game, but with one major difference. The judgments have changed. While there certainly are a few people who still live by the old rules, you will learn very quickly that they don’t generally succeed in the business world (that’s why you usually run into them at used car lots). Instead of your acceptance in the group being based on outward appearance, you are judged by internal worth.
Your ability to be friendly to people, your willingness to give before receiving, and your efforts in helping other people be successful (and to some extent, decent personal hygiene) are the benchmarks by which you are now judged in the networking world. Can you be my friend regardless of whether or not I buy from you? Can you earnestly seek to help a fellow networker with a referral? Will you try to develop a personal friendship before pushing for business?
Simply put, if you become popular in the world of networking, you can very easily write your ticket for future success, but it won’t happen because of your Armani suit or your stage dancing ability. As Martin Luther King Jr. once dreamed, you will be judged on the content of your character. If you expect to succeed, you better live up to it.
Originally posted at Pro/Vision Coaching.
I have never personally met a grizzly bear, and I doubt it would work out well for me if I did. They tend to have big teeth and sharp claws, not to mention being the size of a mid-size sedan. Yet, there is an awe that surrounds even the discussion of their existence. Raw power; rarity; above-average intelligence – these are all characteristics of this seemingly un-tame-able creature with a penchant for salmon. Other than making a series of odd, pop-culture jokes, where is the point in writing about Winnie the Pooh’s nastier cousin? Simple: everyone is afraid of them, yet everyone wants to catch at least one.
Many Native American tribes viewed the grizzly as a god; Timothy Treadwell looked on them as brothers (ultimately a Cain and Able type brotherhood). Despite all the mystique and wonder surrounding the bear and our North American heritage, one thing is for sure: they were at one point the final hurdle in man’s climb atop the food chain. No matter how large, dangerous, fast, or angry a grizzly could be, man still saw them as a prize to be subdued and conquered. Historically, hunted grizzlies were used for many reasons such as food, clothing, jewelry and even dance rituals. Today hunting a grizzly is really only for a show of manhood (similar to the guy who tries to show off in his outlandishly expensive sports car). Overcompensate much?
We can’t stop though. There is just something captivating about conquering the unconquerable. There are very few Grizzly Adams left in the world—most of them have transformed into Gordon Gekko. Business has become the new frontier, and the frontiersmen of this new world are entrepreneurs. With each new business that opens its doors, it paves a way for countless others to live up to their ancestors and hunt the grizzly. What, though, is the grizzly in today’s world?
Since I’ve never seen anyone in a business suit fully armed and tracking a bear in the forest, I’m proposing that the perfect customer for your business is the grizzly bear. The grizzly is that one customer, who, if you could replicate them, would keep you fat and happy until the end of time replicating and upselling themselves automatically. The problem is, though, that they are not easy to find or to conquer. It may take a lot of effort, or a lot of marketing and sales strength to get the job done. You may have to go the extra mile and “walk a mile in their shoes” while giving them your cloak as well.
Have you conquered that frontier? Can you picture that perfect customer in your head, or do you even know what they look like? While it is technically possible to wander around in a forest and accidentally run into a grizzly, chances are you stand little chance of success in your hunt unless you do a little background work. For example, don’t go looking for grizzlies in Ocala National Forest (if you don’t know where that is, that’s why you need to do some research). And how many grizzlies do you want/need? Hunting the grizzly can be a dangerous, but rewarding (and very profitable) experience.
Originally posted at Pro/Vision Coaching.
I got into the sport of archery in high school. Led by a friend of mine, I found the sport fascinating, and I followed with stars in my eyes all the way to the store. The place I purchased it at had a full size shooting range in the back and tools to help their customers pick the right bow and accessories while trying them out. In the process of setting myself up with the perfect bow, I got into the challenge of archery, and learned that I actually had a bit of talent.
It has been a while since I regularly made it to the target range, but my love for the sport has never waned. The photo below was taken after a few recent practice rounds, and shows my grouping, and though overall it is nothing to be excited about, it was nice to see a few arrows right on top of each other.
The reason I tell you my background with archery is because of how much it has to do with successful marketing. Here are a few key lessons I have learned about marketing from my time in archery.
1. Practice is Mandatory | During my senior year of high school, all of those arrows would have been touching. The more I practice at hitting the center of the target, the more often I would succeed, and that success would come in groupings (consistently hitting the bulls-eye with each arrow). If you don’t keep at it, the ability you once had will fade away over time.
2. You Must Aim at the Center | If you only try to hit the target, your arrows will be scattered all over the target, with many missing it completely. The only way to consistently hit the bulls-eye is to “aim small, miss small” (The Patriot movie). In other words, the tighter your focus, the better your hit.
3. Know the Target and its Environment | In order for complete success, you need to know everything about your target. How big is it? Are you outside? What’s the wind going to do? How far away are you standing? Is there a vertical change between you and the target? The more you know about your target and its environment, the easier it will be to hit the center. Knowing your target also means that you know how to speak to that target, or in other words, craft that perfect message.
In the language of the business world, I am referring to your target audience. So that you can succeed with your marketing plan, you will have your best success when you treat your target audience like the bulls-eye. Who is your perfect target? What is that person’s environment? And so on…
You will find that if you follow these three rules in marketing, you will see significant growth in the number of prospects knocking down your door. You will find an engaged audience and have the right tools with which to get them interested in your product or service. Happy hunting!
Originally posted at Pro/Vision Coaching.
Grant Mathey, President of Professional Management Training, Inc. (PMT) has hired Philip Stalnaker at Pro/Vision Coaching to run workshops for his clients. PMT focuses on helping middle to large businesses invest in their employees through continuing education. Wanting to create a partnership with PVC, he saw an opportunity to expand his reach and add expertise on crucial subjects.
I will be teaching two 3-hour workshops around social media. Developing expertise in social media since 2004, I’ve designed and ran many social media campaigns for numerous industries. I’ve also given lectures and seminars on the Web 2.0 world, as well as basic websites and search engine navigation.
One day, I’ll tell you all my favorite social media story, which centers around a Facebook ad campaign I ran for a small university that was able to reach 1.6 million qualified leads for a grand total of $175.00. You’ll have to come to the workshop for that, though. Listed below are the courses and dates for the social media workshops. Courses will be held at the University of Phoenix building at 132nd and Dodge, Omaha.
Social Media for the Business Professional Running May 4, from 8:30-11:30am, Social Media for the Business Professional is a general overview of the Web 2.0 world. During this 3-hour course, your eyes will be opened to a world of social media few know and understand. You will learn how to navigate this world, find what is most useful to you, and how you can benefit those with whom you connect. You will learn ways to both heighten your own understanding and growth as well as bring profit to your company, helping you to increase your value at your current company. You will hear about the pitfalls, mistakes, and fatal flaws of individuals that have given social media a controversial name, at best. Once finishing the course, you will be able to properly navigate your way through social media, with the confidence to participate in any way you choose along with the wisdom to make smart online decisions. At the end of this course, you will understand:
LinkedIn for the Business Professional Running May 25, from 8:30-11:30am, LinkedIn for the Business Professional takes the ideas of Social Media for the Business Professional and focuses solely on LinkedIn and how it can impact your personal and professional branding. We will discuss how a proper LinkedIn image can help your company as well as yourself, along with how to use it as a valuable business tool – why it should be as accessible to you as your stapler and phone. We will cover what to do and what not to do, helping to ensure that you make wise online decisions with your communication. You will learn the ins and outs of the website itself, giving you a solid understanding for navigating the site yourself and how to get the most out of all its offerings. At the end of this course, you will understand:
Originally posted at Pro/Vision Coaching.
I was once told that it is better to be poor and happy than rich and depressed. It makes perfect sense, but I have always wondered why someone couldn’t be rich and happy? And if it is possible, what is the key?
http://www.youtube.com/watch?feature=player_embedded&v=PO9z8b3mrMo
Karen Floyd came to us a business owner who was not enjoying her trade. Unfortunately, not only was she not happy in her business, but she also wasn’t getting the revenue she needed. In the process of developing a Guerrilla Marketing program with her, we discovered that her pre-supposed target audience was not who she wanted to be around, let alone sell to. The need to sell her business amongst people who she did not feel comfortable with was causing angst and providing negative results.
As a business coach, there are few things that make me feel better then when the light comes on for a client. Karen realized through the coaching process that the target she was reaching for—even if they bought from her—was not going to get her to her goals. In order to sell to her original target, she would have only been able to sell one of her many services – the one she happened to enjoy the least.
Though it was a significant stretch for her, she decided to reformulate her services, change her target, and pick the people she wanted to sell to. Before then it was like playing a symphony, but missing the middle notes. Now she was playing the right notes, and it all came together very quickly after that.
She is now deeply rooted in her passions and loving her role as the business owner. And her joy and passions are able to bring her profit now that she knows exactly who her target is and that they want the full breadth of her services.
To learn more about Karen and her services, visit her at Power Talk Live.
Posted on Pro/Vision Coaching by Doug Christy.
I am proud to announce that our VP | Business Development, Phil Stalnaker, has received his certification as a Guerrilla Marketing Coach. Certification is a lengthy 4 month process which culminates in successfully completing a written marketing campaign for our firm. Phil chose Pro/Vision Coaching’s entry into the Greater Seattle Area market for his campaign, for which we are currently experiencing the fruits of his labor. Phil’s 4 month journey in certification tracked closely from market due diligence to grand opening of our Bellevue, Washington office.
Pro/Vision Coaching realizes the importance that a focused, low-cost marketing campaign means to our small business clients. Most of our clients, very shortly after engagement, start their coaching journey with marketing. The majority of our clients have relied on “word of mouth marketing” for their growth. In today’s economic and competitive environment, they realize “word of mouth” simply isn’t enough. Phil is now able to coach a small business owner from start to finish through a guerrilla marketing campaign. He also lends assistance to our head business coaches with his special expertise in social media marketing, systematization and branding.
Congrats Phil on a job well done.
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