I have always been a big fan of the late, great Dave Barry. I say late because, as of the writing of this post, he is fifteen years late responding to my fan mail. Seriously though, his writing style has been truly inspirational to me. Every word so carefully crafted, it’s as if his filter was not a six pack of Budweiser, but a chain mail of brilliance. A lot of what made his writing so ingenious was his ability to pull together the most random of objects or discussion points, find a hidden link and tie them together to a wonderfully resounding denouement.

In the hopes of following in his steps, I want to talk about the memes that have recently been littering my Facebook news feed (I am referring to the images with a clever quote overlaid ..or something like that). Where did this phenomenon originate? Who came up with this crazy thing? To find out, I decided to use some investigative journalism. [Note to the IRS: Yes, it has been a long time since I’ve done any investigative journalism, but if you take a look at my previous articles, you will see I definitely do it for business reasons.] This time, my professional journalistic nature took me to the grand city of New York.

For those of you who have not yet been to New York City, let me tell you a bit about this wonderfully stuffed berg. It houses two of the most hated baseball teams in the Major Leagues and is the only logical city for Spiderman to sling around in. Let’s be honest – imagine if Spiderman lived in Omaha, NE. All he could do would be to spin a huge net between the Woodmen Tower and the First National Bank Building. I don’t know about you, but I don’t think he’d be very effective that way unless criminals were sling shooting themselves through the air.

Back to New York. While there, I ran into the tremendously helpful Jolene Smithers. When asked about her knowledge of the funny card corporation, Someecards, she excitedly responded, “Who?” To help jog her memory, I told her I was talking about those funny cards that get passed around a lot on Facebook. Now clear on what I was asking about, she said, “Oh, I don’t do that Facebook thing. Sorry.” That confirms only 1 of the 18 million people living in New York are not familiar with these memes, proving these are obviously significant no matter where you live.

Why does this matter? It matters because these memes are so completely helpful to our daily life. Thousands of barely surviving business struggle on Facebook trying to provide relevant and informative information to their constituent base, but they’re not doing anything for the gazillion Facebookers out there; nobody cares about helpful information anymore – mindless entertainment is the way to go! I could not agree more, as I am certainly a huge fan of mindless entertainment. I must say though that I am not a fan of the letter games going around; I’ve spent all day trying to figure out how many states do not have any vowels and I’m now way behind on work.

That is why I am so fond of Dave Barry’s work; his mind is as disconnected as mine and he doesn’t use words more complicated than “potato”. I’m pretty sure if they had memes back in the 80s, he would have become a millionaire (but only if he had been the one to invent them). [Note to the IRS: I admit this does not seem like a lot of research for an entire trip to New York, but I can assure you that I have more crackpot investigations to come; such as, what would happen if the Incredible Hulk got trapped in the subway? Or, what exactly does crab juice taste like? Trust me, there is a ton more where that came from.]